Brand Management For Fashion Industry

Brand Management For Fashion Industry Introduction Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over the years. From brand fanaticism to Brand loyalty Fashion Brands have the tendency to create a strong Brand identity amongst the minds of the consumers. Many of their brand management strategies have been successful. The global fashion industry is a giant in terms of the impact it has on economy, trade and commerce of many countries, the reach and importance of its products and the strength of its employment. Over the century, growth of the industry has been astonishing in terms of technology and revenue. The innovations had been rapid and growth exponential. Though origin of branding dates back to historical times, fashion industry is one of the industries which capitalized the most of a Brand’s strength. Fashion industry has a strong affinity to brand management, and most successful brand strategies like retailers Zara, Mark & Spencer and Luxury designer brands like Louis Vuitton, Armani, Dior and YSL. The Brand strategy of most fashion brands revolve around the concept of differentiation of products, target customer group and building brand-consumer relationship from which is derived a Brand Personality and Identity of each brand. This identity carves a niche for the brand in the market. But there arise a few questions about this glamorous industries’ brand management strategy. Does a successful brand management strategy mean ethical Brand strategy? Does having a good turnover a year make a brand strategy successful? Can Ethics be inculcated in a brand strategy in an effective way? In the recent years a new concern has developed for the industries worldwide, the Ethics of business. The London fashion week, 2008 states that the fashion Industry has been caught on the issue of ethical and environmental clothing. Though researches have been made widely on Ethics and Business in most of t he fields and industries very few initiatives had been made for the same in terms of brand management ethics and in particular context of Fashion and Apparel Industry. This Proposal aims in studying this less frequented topic of research yet growing concern of ethical consumerism in fashion industry, the requirements and processes involved for a brand to identify itself as a Holistic and authentic ethical brand. Scope of the Study Research Objectives, Questions and Hypotheses Research Objectives To study the brand management strategy of successful and powerful brands To understand the importance of Ethics as a critical factor for any brand strategy To analyze the effects of integrating ethics into the brand strategy and the implications of the relationship Research Questions What is a Brand strategy management? What are the successful brand strategies? What is business ethics? What is the need of Ethical Brand strategy? What are the implications of integrating ethical business and b rand strategic management? Research Hypotheses Hypotheses 1 Strategic management is significant for a successful Brand Hypotheses 2 Business ethics has become an essential factor for competitive advantage of a brand Hypotheses 3 The relationship between brand management and business ethics can form an authentic ethical brand

Does Having a Strong Defense Make you an NBA Playoff Teams Essay

Does Having a Strong Defense Make you an NBA Playoff Teams - Essay Example Data have been obtained from the website, EPSN.com (http://espn.go.com/nba/standings/_/year/2010). According to this paper, a strong defense is equated to registering lower scores against for the respective teams, while entering the NBA playoffs is measured based on the percentage of wins registered by a team. For the purposes of this research, it will be assumed that a team qualifying for the play is supposed to win at least 60% of its games. However, this assumption will only be used for the purpose of developing descriptive statistics to use in this research. The descriptive statistics in relation to the percentage of wins registered by the respective teams are provided below. Although the table provides descriptive statistics for both variables, this section will focus on the variables relating to percentage of wins registered by the respective teams. This is considered a key determinant of any team that managed to make the playoffs. See the table below for the descriptive stat istics on this matter. Descriptive statistics N Minimum Maximum Mean Std. Dev. Variance Skewness Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. ... Considering that the results used in this study came from one season, they cannot be conclusively said to represent all seasons. For this reason, a t-test is performed to evaluate the results of a larger sample at various confidence intervals. One-Sample Test (95% confidence) Test Value = 0 t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .4400 .5600 From the table above, at a 95% confidence level, the average percentage of wins is expected to be within .4400 and .5600. One-Sample Test Test Value = 0 t df Sig. (2-tailed) Mean Difference 90% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .4502 .5498 At a 90% confidence level, it is expected that the mean will be within the range of .4502 to .5498. One-Sample Test Test Value = 0 t df Sig. (2-tailed) Mean Difference 99.9% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .3927 .6073 At a 99.9% confidence level, it is expected that the mean will be located between .3927 and .6073. One-Sample Test Test Value = 0 t df Sig. (2-tailed) Mean Difference 99% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .4191 .5809 At a 99% confidence level, it is expected that the mean will fall within .4191 and .5809 Testing hypothesis At the hypothesis stage, it was presumed that teams that made the playoffs recorded at least a winning percentage of 60% within a season. The hypotheses described below are therefore based on this assumption. These include:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H0: 40     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H1: 40   The test for this hypothesis is based on 30 teams. According to the findings, the mean

Effictive team and performance management Essay

Effictive team and performance management - Essay Example Challenges such as unsuccessful problem solving, non-functioning team diversities and most common, motivation among the team members are inevitable in a team (Keyes, 2004; p. 1282). In this group, group problems were tackled and embraced accordingly by all responsible team members. A leader or a manager must moderate problem solving. In this respect, the team decided anonymously that I should be their leader. In the entire exercise, the team passed through all phases of team formation inclusive of forming, norming and storming phases (Tuckman, 1965; p. 385). Being a leader is never an easy experience. It becomes even more difficult when one is dealing with a dynamic group. Therefore, I had to use my interpersonal skills such creativity, flexibility, passion and self-competence as put forward by Goleman (2002; p. 251). Concerning passion, I had a feeling that emotional intelligence was instrumental in uniting the team members towards our mission. Concurrently, there are areas where I felt I lacked the necessary knowledge to offer guidance to the team. Hence, I learnt admitting the lack of knowledge or expertise was very significant. Some of the skills I thought I did not possess at all came handy to my surprise. For example, timely arrival and staying patient to the end of a discussion was fundamental during the field exercise. I have known by friends as a poor listener but my team experience gave me a limelight to be the best and active listener. Though there were members who felt they were entitled to dominate the discussion, I was quite equipped in this area. First, I studied their personality and eventually learnt ways of managing them. In fact according to Richard & Lynn (2007; p. 187), studying every group member within the shortest time possible is very essential. Following my experience in this group, I learnt that working towards building trust among team members was significant in managing the group. Taking responsibility for actions is vital in buildi ng trust among the members. To err is human and mistakes committed must be admitted to ensure an amicable solution is achieved. I learnt member’s involvement in different tasks was significant in achieving a formidable solution to the tasks. Likewise, allowing the group to make rules during the lifetime of the group is also very important (Monge & Contractor, 2003; p. 57). In this manner, the group will not feel dictated upon when certain decisions concerning them are to be made. At the time of making the rules, expectations of every team member must be noted with transparency it requires. In addition, it came to my grasp that my expectations of the team members were to be made clear to help build a cohesive team. Most importantly, I felt it was important for my connection with the group. Satisfying the group’s self-interest was a major force in creating strong interpersonal relationships (Laura, 2008; p. 387). I had an obligation to empathize with certain emotional is sues experienced by some of the group members. Ignoring some of the issues, which one may term as ‘petty’, was no constructive at all. Behaving in this manner was liable to the downfall of the team and the whole mission. Driving the mission to success must be the ultimate goal. However, a mission cannot be driven to success when other members are completely lost from the group. I was aware that every member had a right to express his or her plight during